Testimonials

In 30 plus years of policing in the United States and in more than 30 other countries, I have never seen anyone better able to immediately grasp an issue, understand the best approach to communicate key messages to the right audiences and then do it. I have seen people that can do one aspect or the other of crisis communications, but no one with the skill, speed, clarity and insight that Judy Pal has to do it all.

One of the individuals who was instrumental in training my Command Staff was Ms Judy Pal. I can say with all sincerity and candor, Ms . Pal is one of the best at what she does. Each and every time I had a critical or sensitive situation I always asked for her insight and wisdom.

I cringed when I thought I was going to have to sit through another media relations class being fed the same rhetorical stuff about law enforcement's duty to the media. The class presented wonderful ideas to allow us, as law enforcement, to remain in control during media frenzies. You gave us great insight, with cost effective tips, to help us keep the media in check during crisis. Your view was refreshing, educational and you kept my attention.

I attended your workshop at the California Chief's conference in Long Beach. I enjoyed your presentation, the information was on point, could be easily implemented, and powerful.

I was pleased how the Senior Superintendents embraced the training and paid close attention to the information. Mr. Abraham did an excellent job at the press briefing on Wednesday, a clear demonstration that with strategic and timely training, the Senior Superintendents can be the ambassadors of the 21st Century Policing Initiative and the TTPS. Your unique combination of policing and communications expertise gave them lots of food for thought.

Part of what makes Pal so valuable to the police service, is her understanding of the media. In many cases she has been able to tell officers working a variety of high profile cases what to expect when they open the newspaper each morning. With her reporting and media background, Pal can predict how reporters will cover a case, which quotes will be used and what information will appear in sidebars associated with the feature piece.

It is said there are only two true states-- reality and perception, and perception is reality. The difference in how an organization perceives and defines itself and how others perceive and define the organization might be the single most crucial success or failure factor an organization must work through when faced with crisis. Understanding and managing the difference between internal and external perception during critical moments of failure is essential in maintaining public trust in an organization's mission.

Judy's work and background in this area is extremely valuable -- both in the boardroom or the street level of any organization with a public mission. Her conceptual and practical approach in understanding and managing perceptual risk has quite literally transformed and saved organizations. She is at equally at ease with the executive team and employees at the sharp end.

A successful organization pre-plans for crisis. Manage the 'if' before the 'when' with this education, a planning effort that is not to be missed.

We have had numerous people comment very favorably on your presentations indicating that they had gathered valuable information that will be of use to them in their position in the fire service.

The insight you brought to the panel about the changing role of communications professionals was a valuable contribution. We received many positive comments about how informative and encouraging the panel was in terms of commitment to the profession and hopes for its future.

I've had the opportunity over the years to participate in a wide variety of courses and watch a great deal of instruction take place. This media course was top notch. It was extremely well organized, it was relevant and realistic, and Judy's presentation skills and knowledge were excellent. It was a pleasure to attend.

We are awestruck by how quickly Judy was able to correlate the purpose/goals of this project into a communications strategy. Just speaking with her for 1½ hours has provided us insights to which we would never have had if not for this opportunity.

I have been through a number of media presentations, but your style and enthusiasm found a fan here.

Ms. Pal approaches media relations, issues management and image development in a practical way. She clearly communicates that every employee, regardless of their role, plays an important part in an agency's public image. I've attended a number of educational symposiums on media relations, but none that offered as much "take home" material that I can apply to my role as what Ms. Pal shared. Her engaging style and passion for her subject matter make her sessions informative and entertaining.